Our Philosophy

We Don't Sell Software.
We Build Partnerships.

In an industry flooded with SaaS tools promising everything to everyone, we chose a different path. We work with fewer companies, go deeper, and deliver results that matter.

01

The problem with most software companies

They optimize for volume. More customers, more logos, more ARR. The result? Generic products, overloaded support teams, and customers left to figure things out on their own. We've all been there—paying for software that promised transformation but delivered a login screen and some documentation.

02

Why we chose a different path

Industrial procurement isn't like other industries. Your specs are complex. Your vendors are numerous. Your timelines are tight. Cookie-cutter AI tools built for general enterprise won't understand the difference between a ball valve and a gate valve—let alone why that distinction matters for a purchase order. We built S2Q specifically for you, trained on your language, tuned to your workflows.

03

Exclusivity is intentional

We limit the number of partners we work with each quarter. Not because we can't scale—because we choose not to. Every partnership gets our full attention. Dedicated onboarding. Ongoing optimization. Direct access to our team. When you work with S2Q, you're not a ticket in a queue. You're a partner we're invested in.

What We Stand For

Depth Over Breadth

We'd rather be exceptional at one thing than mediocre at many. Industrial procurement automation is our entire focus.

Partnership Over Sales

We're not looking for customers. We're looking for partners who want to build something meaningful together.

Results Over Features

We measure success in procurement cycles shortened, time saved, and costs reduced— not checkboxes on a feature list.

How We Work

Our approach is designed for outcomes, not just adoption.

Discovery

We learn your business first

Before we write a single line of code, we understand your specs, your procurement workflows, your vendor ecosystem, and your compliance requirements.

Configuration

Tailored to your reality

S2Q is configured specifically for your operation—your approval workflows, your vendor evaluation criteria, your PO formats.

Integration

Works with what you have

We integrate with your existing ERP, CRM, and email systems. No rip and replace. No massive IT project.

Evolution

Continuous improvement

S2Q learns from every procurement decision, getting smarter and more accurate over time. Your partnership compounds.

"In a world that celebrates scale at all costs, we believe there's a better way: do fewer things, for fewer people, with extraordinary care."
Founder

Backing the Operator, Not the Experiment

Aditya Pathak — Founder, S2Q

Aditya Pathak

Founder & Lead Architect
Computer Science (AI/ML), University of Waterloo

S2Q isn't built by someone who read about industrial distribution in a market report. It's built by someone who has run operations on the ground — managing procurement, enforcing delivery timelines, and answering to clients when things go wrong.

Operational Track Record
Former COO of an industrial CO₂ fire suppression business. Led a 700× revenue scale in 5 months. Delivered 20+ industrial sites with zero rework, 100% on-time completion, and cleared a $180K backlog in under 90 days.
Enterprise Delivery
Currently leads NDA-restricted enterprise deployments as Client Solutions Executive, managing multi-project portfolios exceeding $1.8M with 100% on-time delivery. Reduced enterprise onboarding from 12 weeks to 4 weeks — a 65% reduction.
Technical Foundation
Builds production systems — not prototypes. Deep experience in backend architecture (FastAPI, async), agent orchestration (LangGraph), structured validation, and compliance-aware automation. President's Scholarship of Distinction at Waterloo.

"Backing S2Q means backing a disciplined system builder who has already handled money, risk, compliance, and scale — not a first-time founder experimenting with AI."

Co-Founder

The Engineer Who Builds What Others Demo

Sarthak Sethi — Co-Founder & CIO, S2Q

Sarthak Sethi

Co-Founder & Chief Intelligence Officer
Honours Computer Science, University of Waterloo

Sarthak doesn't prototype. He ships. As CIO of S2Q, he owns the intelligence layer — the AI pipelines that parse specs, the agents that score vendors, and the architecture that keeps every output auditable and production-ready. He has been building real systems for real users since before most AI tools existed.

Enterprise AI — Constellation Software (CSI)
AI Software Engineer at CSI Volaris Group. Led a 5-person team building a real-time Speech AI product for enterprise maturity assessments using Azure OpenAI, Temporal, and Supabase. Cut response latency from 10–15s to under 3s across 7 evaluation dimensions.
Production Track Record
Shipped a HIPAA-compliant healthcare platform on AWS EC2 to 5,000+ users — improving emergency response efficiency by 32%. Built and deployed full-stack AI products at Nokia, Danier, and Prompt Solutions with measurable outcomes: 47% database load reduction, 72% uptime with sub-second response times.
Hackathon Record
1st Place, Replicate AI Hackathon 2025 — built an end-to-end AI design pipeline (prompt → sketch → colorization → runway video) among 100+ competing teams. 1st Prize, All India Techfest Hackathon — collision-prevention system tested across 10+ vehicle models, competing against 100,000+ students nationwide.

"Every AI feature in S2Q had to earn its place by solving a real procurement problem — not by looking impressive in a demo. We built the system we'd want to use ourselves."

The Team Behind S2Q

Two founders. One who's run industrial operations on the ground. One who ships enterprise AI in production. Both at Waterloo.

V
Velocity
Both Founders — Velocity Incubator, University of Waterloo
Waterloo's premier deep-tech startup program — the same ecosystem that produced Vidyard, Thalmic Labs, and ApplyBoard. Aditya and Sarthak are both active members, building S2Q inside one of North America's most competitive founder networks.
AP
Aditya Pathak
Founder & Lead Architect · CS (AI/ML), Waterloo
SS
Sarthak Sethi
Co-Founder & CIO · Honours CS, Waterloo
700× Revenue Scale in 5 Months
Former COO of an industrial CO₂ fire suppression business. Scaled revenue 700× in 5 months, delivered 20+ sites with zero rework, and cleared a $180K backlog in under 90 days.
Enterprise AI in Production — CSI Volaris
AI Software Engineer at Constellation Software (CSI) Volaris Group. Led a 5-person team shipping real-time Speech AI using Azure OpenAI and Temporal — cutting latency from 10–15s to under 3s.
$1.8M Enterprise Portfolio — 100% On-Time
Client Solutions Executive managing portfolios exceeding $1.8M. Reduced enterprise onboarding from 12 weeks to 4 weeks — a 65% improvement — with 100% on-time delivery across all engagements.
Shipped to 5,000+ Users — Nokia, Danier & More
HIPAA-compliant healthcare platform on AWS EC2 for 5,000+ users (32% emergency response improvement). Production deployments at Nokia (47% DB load reduction) and Danier (sub-second AI chatbot).
President's Scholarship of Distinction — Waterloo
Deep expertise in backend architecture (FastAPI, async), agent orchestration with LangGraph, structured validation, and compliance-aware automation systems built for industrial contexts.
1st Place — Replicate AI Hackathon & All India Techfest
1st Place at Replicate AI Hackathon 2025 ($1,000 prize, 100+ teams). 1st Prize at All India Techfest competing against 100,000+ students nationwide. Proof the team can ship fast under pressure.

Think We Might Be Right for Each Other?

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